Design/Side by side

Design

Logo

Marks for the product, each from an idea in it, at every size it will be used at.

Side by side

Every mark at one size, on light and on dark, then at the size of the menu and of a browser tab.

On the page
On the inverted surface
On the brand color
Menu, 28 px
Browser tab, 16 px
Armillary
Luxury Resale Marketplace
Meridian
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Guilloché dial
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Step cut
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Breguet tick
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Engraved hallmark
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Signet ring
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Hairspring
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Jewel bearing
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Repeater gong
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Escutcheon
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Hunter crest
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Hallmark
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Ten past ten
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Loupe
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Seal
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Provenance
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Second hand
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The marks

Armillary

Selected

An armillary sphere: the equator and the zodiac band turning on one axis, held in a single graduated brass meridian.

Pieces come from anywhere and go anywhere; the meridian is the one fixed, graduated line every ring is measured against — as every listing is against the check.

Detailed — at 64 px and up
Simplified — at 32 px and below: tab, menu, buttons

With the wordmark

Luxury Resale
Luxury Resale
Luxury Resale

Meridian

Alternative

A milled bezel round a globe; one engraved meridian runs through three points — seller, hub, buyer — across the world.

International by nature: the item's journey from seller to hub to buyer drawn on a globe, framed by a milled bezel.

Detailed — at 64 px and up
Simplified — at 32 px and below: tab, menu, buttons

With the wordmark

Luxury Resale
Luxury Resale
Luxury Resale

Guilloché dial

Alternative

An engine-turned dial — the rosette a guillocheur cuts by hand — with a tick cut through the pattern.

Engine-turning is the hand finish of fine dials; the tick cut through it says the finish was checked, and the small drawing keeps just the ring and the tick.

Detailed — at 64 px and up
Simplified — at 32 px and below: tab, menu, buttons

With the wordmark

Luxury Resale
Luxury Resale
Luxury Resale

Step cut

Alternative

An emerald-cut stone seen from above, its steps engraved in hairlines; the table facet carries the tick.

Jewellery beside the watches, and a cut that is all precision; the tick sits where a stone is read — its table.

Detailed — at 64 px and up
Simplified — at 32 px and below: tab, menu, buttons

With the wordmark

Luxury Resale
Luxury Resale
Luxury Resale

Breguet tick

Alternative

Two Breguet hands — slender shafts, hollow “pomme” tips — meeting at the pivot as a tick, inside a minute track.

The most recognised hand in watchmaking, bent into the product's promise; a free tick with a pomme that survives at 16 px.

Detailed — at 64 px and up
Simplified — at 32 px and below: tab, menu, buttons

With the wordmark

Luxury Resale
Luxury Resale
Luxury Resale

Engraved hallmark

Alternative

The assay shield redrawn as a jeweller would engrave it: a cut border, a guilloché field, the tick raised from it.

The hallmark at full craft: the same shield as the plain one, so it scales down to it without changing its idea.

Detailed — at 64 px and up
Simplified — at 32 px and below: tab, menu, buttons

With the wordmark

Luxury Resale
Luxury Resale
Luxury Resale

Signet ring

Alternative

A signet ring seen from the front: the band with an engraved line, the flat face cut with a border and a tick.

A signet sealed a document as genuine long before certificates; a piece of jewellery that is itself a mark of authenticity.

Detailed — at 64 px and up
Simplified — at 32 px and below: tab, menu, buttons

With the wordmark

Luxury Resale
Luxury Resale
Luxury Resale

Hairspring

Alternative

A balance spring in a beaded, engraved medallion — the coil from its collet to the stud that pins it, the part a watch breathes by.

The hairspring is the finest part of a watch and the hardest to fake well; a medallion built round it says the house knows a watch down to the coil.

Detailed — at 64 px and up
Simplified — at 32 px and below: tab, menu, buttons

With the wordmark

Luxury Resale
Luxury Resale
Luxury Resale

Jewel bearing

Alternative

A ruby jewel set in its screwed gold chaton, framed by a fluted ring — the bearing a balance turns in, and a gem in its setting.

One emblem that is both watchmaking and fine jewellery: the jewel a movement is counted by, held the way a jeweller sets a stone — precise, small, true.

Detailed — at 64 px and up
Simplified — at 32 px and below: tab, menu, buttons

With the wordmark

Luxury Resale
Luxury Resale
Luxury Resale

Repeater gong

Alternative

The two gongs of a minute repeater coiled inside a cushion case, fixed at one heel, around a tick — a watch that rings true.

A repeater proves itself by ear; gongs wound round a tick turn “it rings true” into the sign of a marketplace whose every piece is checked.

Detailed — at 64 px and up
Simplified — at 32 px and below: tab, menu, buttons

With the wordmark

Luxury Resale
Luxury Resale
Luxury Resale

Escutcheon

Alternative

A keyhole escutcheon: an engraved plate, its field turned in hobnail, a maker’s lozenge below and a tick at its heart.

The escutcheon guards what is inside: a lock you trust and an engraved plate — the check is the key that opens every listing to a buyer.

Detailed — at 64 px and up
Simplified — at 32 px and below: tab, menu, buttons

With the wordmark

Luxury Resale
Luxury Resale
Luxury Resale

Hunter crest

Alternative

A hunter pocket watch read as a crest: the ring and knurled pendant above, the lid engraved in a sunburst round a small shield bearing a tick.

Owners once engraved their arms on a hunter’s lid; here the shield carries the check instead — the piece changes hands, its proof stays engraved on it.

Detailed — at 64 px and up
Simplified — at 32 px and below: tab, menu, buttons

With the wordmark

Luxury Resale
Luxury Resale
Luxury Resale

Hallmark

Alternative

The small stamped shield an assay office strikes into gold that passed its test — here struck with a tick.

One drawing at every size.

With the wordmark

Luxury Resale
Luxury Resale
Luxury Resale

Ten past ten

Alternative

A watch case and its crown, the hands set at ten past ten as every watch is shown — and drawn as a tick.

One drawing at every size.

With the wordmark

Luxury Resale
Luxury Resale
Luxury Resale

Loupe

Alternative

The watchmaker’s loupe the hub specialist puts to the eye: a lens in its barrel, seen at an angle.

One drawing at every size.

With the wordmark

Luxury Resale
Luxury Resale
Luxury Resale

Seal

Alternative

A brass seal with a milled, engraved edge — the impression that closes a certificate.

One drawing at every size.

With the wordmark

Luxury Resale
Luxury Resale
Luxury Resale

Provenance

Alternative

One thread through three points — seller, hub, buyer: the item’s journey, never out of sight.

One drawing at every size.

With the wordmark

Luxury Resale
Luxury Resale
Luxury Resale

Second hand

Alternative

A dial with only its seconds hand: the hand that keeps a watch going, and a watch with a second owner.

One drawing at every size.

With the wordmark

Luxury Resale
Luxury Resale
Luxury Resale

Sizes and spacing

The mark at 16, 24, 32, 64 and 128 px; its clear space; what it must never be put on.

This section follows the selected mark; until one is picked it shows the first.

At every size

16 px
24 px
32 px
64 px
128 px

At 32 px and below the simplified drawing stands in for the detailed one; from 64 px up, the detailed one.

Clear space

A quarter of the mark’s height on every side — 16 units of its 64-unit grid. Nothing stands inside it; with the wordmark, the gap between them is the same quarter.

Never

  • In a color that is not a token: the ink is the brand color, the foreground or the text on the brand color.
  • On a photo or a pattern without a ground of its own: put it on the page, the inverted surface or the brand color.
  • Stretched, turned, outlined, shadowed, or with its knockouts filled in.
  • With anything inside its clear space — text, an edge, another mark.